11/24/2023 0 Comments Business storytelling definitionThe part of your brain responsible for emotional processing (esp. This is a simple and powerful technique for improving the fluency of your writing/storytelling. The repetition of the beginning sounds of words. That’s a critical turning point because it can’t be undone. At the end of Back to the Future‘s first act, Marty travels back in time. ![]() It’s more useful to think about acts as divided by critical turning points. In story structure – as in life – context is everything. The 3-Act structure is popular in Hollywood, but John Yorke ( Into the Woods) argues that the Shakespearean 5-Act structure is a more powerful form. Dogma abounds on this, but it rarely concerns us in business storytelling. B-Plots are generally of secondary importance … and often used for romance or comic relief.Ī major section of a longer story. Workaday dramas mix plotlines to keep things moving, deeper stories use them to expose different sides of a theme. StoryHackers build their mythology piece by published piece. Seriously.įools and perfectionists wait until everything is complete before they risk revealing themselves (and it never is). If you think that this doesn’t apply to business, you are in the wrong place. One of the most important judgments we make is about the motives, intentions, and dispositions of other people, and it is to our advantage to make these judgments quickly. It is also a spin doctor that interprets information outside of awareness. ![]() The adaptive unconscious is thus more than just a gatekeeper, deciding what information to admit to consciousness. Yes, your reality is really just your adaptive unconscious telling you a story. The hidden and unknowable mental processes that mould our attention and decision-making. To dig deeper into my world, check out Story.Business. If you buy them I may get a small kickback, but I promise to spend it wantonly. The BSG lists the concepts, ideas and definitions I use in my work. It’s ad-hoc and personal, so your mileage may vary. I link to recommended books where appropriate.
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